Digital Tech Summit Challenge Zoom #3: Meet BIOFACH!
By Johanna Weigl
With the Digital Tech Summit 2019 approaching in big steps, we continue making you hacking-adventure ready! The summit combines a digital conference with a two day hackathon, where it will be all about defining the future of mobility, sports, and health! Techies out there, are you ready to bring your ideas to the next level? ZOLLHOF invites you to feel the thrill in an impressive location and bring out your best performance with teammates!
We already took a closer look at a challenge making athletes’ hearts beat faster. If you rather dream of shaping the future of mobility, check out the following challenge by our corporate innovator NürnbergMesse!
Zoom #3: Mobility challenge by NürnbergMesse
Meet BIOFACH: the world’s leading trade fair for organic food with 13 halls, 2 convention centers, and almost 3,000 exhibitors. You are one of the over 50,000 visitors and you are supposed to find the most relevant exhibitors for your company as fast and comfortable as possible. You also want to visit exciting talks, explore new trends and meet new people — but you have only ONE day to do it all!
Help trade fair visitors solve their problem to identify what is really relevant to them by developing a smart matching solution based on their individual interests and needs. We will provide real visitor data (typical profiles and interests) as well as all information needed about the trade fair. Take this challenge and show us how you ensure your recommendations are specific for each visitor!
Let´s get to know BIOFACH — The world’s leading trade fair for organic food!
Hot facts: 13 halls | 2 convention centres | 3,000 exhibitors | 51,500 visitors from 144 countries | 4 days
With these numbers in mind, you might already sense the great magnitude of the trade fair. And with increasing size there comes increasing importance — take up the chance to be part of something big.
To fuel your initial ideas, meet two excited exhibition visitors and get a feeling for their current pain points!
Meet Anne - Anne works at a shop for delicacies, which is also specialized in wine. Her manager wants her to go to BIOFACH to look for new products to integrate into their offer and to learn about the hottest trends on new wines. She now faces the challenge to identify relevant highlights out of 3,000 exhibitors and 2,000 talks.
Puh! Anne is quite overwhelmed by the huge offer! She wonders how to select only the most interesting ones. She could use the printed exhibition guide and floor plan as well as the BIOFACH app and website. Moreover, she could make use of the search function for exhibitors and products. However, Anne gets frustrated quickly, since not all products and talks are indexed. Even if they are listed, they cannot be found by the search function. Let’s save Anne’s day!
Meet Michael - Michael is a manufacturer of organic beverages and visits BIOFACH because he wants to get some fresh impressions and impulses. Additionally, he is looking for new trends and products which can be relevant for his company. Since he is a networker by heart, he would love to meet interesting people. Not only to chat about the industry but also to create new projects and collaborations. Fully motivated he enters the first hall of the huge exhibition fair! Hmm, but where to start now?
Just like Anne, he could use the printed exhibition guide, floor plan, the BIOFACH app, and website. He quickly finds a list with the newest products, however not all of the exhibitioners mark their products as new ones. That’s why he decides to stroll around to find the right exhibitors, talks, and products. He stops at the novelty stand or stands of innovative companies, which seem to be pretty trendy. However, after a long march through the halls, he feels quite exhausted and still has not found any promising partners for new collaborations. It is frustrating! Looks like Michael could need your help!
Not quite convinced about the current possibilities? Neither are we! Let’s change the status quo together and shape the future of an international trade fair!
This is your part in the challenge!
▪ Show us how you ensure that each visitor gets good matches or new inputs based on individual interests and needs.
▪ Question the visitor data we provide: Let us know if you require additional data, social profile connection or other information to fulfill your challenge!
▪ Think about how a matching solution can be scaled to other trade fairs — with other topics and data.
▪ Build a working prototype and present it to a tech-savvy crowd at the end of the hackathon!
Use your creativity and skills to prove that your solution is ready to be implemented for BIOFACH as well as other trade fairs.
We have your back!
▪ Let’s get practical! We would like to develop implementation ready solutions for actual trade fairs. That’s why we will bring real anonymized visitor and trade fair data you can play with. We will provide over 10.000 data sets as XML- and JSON-files.
▪ Besides focusing on the implementation, we would like to give space for a wide range of possible applications. Your solution deserves to change not only trade fairs but also conferences. Be part of shaping the future of mobility at places where people come together!
▪ DTS 2019 is not the end for us. We intend to develop your ideas after the event to our specific use case - together with you! Be a part of something big and see with your own eyes how your ideas will be implemented as well as further advanced in real life!
▪ You never walk alone! Our team and mentors love what they do and will be on your side to support you. They will give you all the relevant information you might need as well as content and technology input.
Mobility is one of the hottest topics of digitalization, not only on the streets but also in huge exhibition centers! You can be a gamechanger not only at the DTS 2019 but also in the long term with NürnbergMesse as a partner. Dare to take up your chance to work on this challenge.
Join us for the DTS 2019! Be fast and get your early bird ticket now to get 30% off the original ticket price here!
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Johanna is currently working in Marketing Communications at ZOLLHOF as well as finishing her Masters in International Business at FAU. Being a culture enthusiast majoring in Marketing, she has been collecting practical experience in different countries around the globe.
